Webinar Series for Alabama School Leaders

More than just a logo, your district’s brand represents your culture and values - what sets you apart from the rest. In our first session, we’ll cover branding basics, how strong branding impacts student enrollment and staff recruitment in an increasingly competitive K-12 space, and how to define and “own” your district’s brand.

We’ll guide participants through understanding and developing a value proposition, discuss strategies to amplify a K-12 brand, and share case studies of educational institutions that successfully showcase their brands.

Focus Area(s): Branding & Marketing | Competition

As Baby Boomers, Gen X, Millennials, and Gen Z coexist in the workforce, understanding generational differences is key to successful hiring. Using insights from top brands and K-12 case studies, we’ll uncover effective strategies to attract, hire, and retain talent across generations.

Uncover how generational understanding can help you build a diverse, inclusive, and dynamic workforce, leading to improved employee satisfaction and a more effective school environment. Equip your school district with winning strategies to attract and retain a multigenerational workforce, directly improving your overall school performance.

Focus Area(s): Recruitment & Retention | Stakeholder Engagement | Branding & Marketing

Storytelling isn’t all Aesop’s Fables, and it’s more than simply churning out content. It’s a tool for schools and districts to connect with current and prospective students and families, and illustrate how they stand out from the competition.

In this session, we’ll cover how K-12 districts can use brand storytelling as a marketing tool, using resources at hand to find and amplify authentic narratives and craft stories that resonate with key audiences.

Focus Area(s): Brand Storytelling | Branding & Marketing

Whether you’re a principal running a school, a superintendent overseeing the district, or a departmental director over talent management or curriculum, you’re an educator with goals to lead and advance in the K-12 community. You have a desire to advocate for K-12 leadership and for the education community in general.

By building and maintaining a strong, professional personal brand in the K-12 space, you can position yourself – and the schools you serve – for success. Learn how in this interactive webinar with K-12 branding, marketing, and communications experts.

Focus Area(s): Stakeholder Engagement | Branding & Marketing

Your schools are shaping futures, offering vital services, and fostering community every day. But are all your benefits fully understood and utilized by potential employees? In this presentation, we will explore people strategy and take a look at how some of the world’s most notable companies position their brands to prospective employees and leverage marketing to take their recruiting and retention efforts to the next level.

We’ll explore strategies in the major phases of the employee lifecycle – from candidate, to new hire, to employee – and analyze how branding can directly impact your ability to attract, onboard and engage your employees. Join Rhodes Branding as we demonstrate how tailored marketing will help you build a brand that sticks out among the competition.

Focus Area(s): Recruitment & Retention | Stakeholder Engagement | Branding & Marketing